The Woo! Jr. Kids Activities Network was founded by Wendy Piersall, a well known social media mom who has appeared on the Today Show & written for Entrepreneur.com as an advocate for women in business. She is also writing her first book, Mom Blogging for Dummies, being released in the summer of 2011 by Wiley Publishing. But behind it all is a mother of three who keeps herself sane by being creative and crafty with her kids.